It seems to be a really tough time for the RIAA trying to convince the domestic ISPs to disconnect formerly loyal, paying users, arguing that it would only be in the providers’ best interests. It might be the group’s desperate effort to create “Music Rights Now” campaign targeted at the individual who are asked to petition their elected officials in order to force them to introduce a “three-strikes” legislation and allow to disconnect repeat accused infringers.
It took about a decade of suing individual infringers for RIAA to admit it failed to stand in the way of peer-to-peer services. Then the RIAA announced about 2 years ago that it felt that despite the fact that the litigation succeeded in increasing the awareness of the public on the issue of the consequences of unauthorized file-sharing, the group still wanted to try another strategy that might be more successful.
That new strategy was about forcing service providers to enter the voluntary agreements allowing to disconnect unauthorized file-sharers (in other words, to implement voluntary “three-strikes” regime). Unsurprisingly, the strategy has failed at once, because ISPs were aware that there’s nothing in it they can benefit from. They also seemed to understand that the plan served only to protect the failed business model of the entertainment industry at their own expense.
Now the RIAA launched another bold-faced effort to get what it wants. In its call to the individuals it says: “if you believe music has value, please ask your elected officials in Congress to do their best in order to protect music from online infringement”. As if it was the pipe dream of the music fans to ask for a “three-strikes” regime for themselves.
In addition, the RIAA fails even to provide the grounds for enhancing the protection of copyright owners. As a Harvard Business School’s last year research found out, the number of albums produced has increased twice since the arrival of P2P.
By:
SaM
July 3rd, 2010
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